Production & Turnaround
When does my turnaround time start?
The production clock starts once you approve your final artwork and 2D/3D proofs — not at the time of enquiry — so approving promptly keeps your delivery date on track.
A common surprise with custom packaging is when the clock actually starts. Your turnaround begins at artwork approval, not when you first request a quote, because production cannot start until the design is locked.
Why approval is the starting line
Before approval, the design can still change — dimensions, colours, layout. Once you sign off on the 2D dieline and 3D mockup, the file is committed to press and the manufacturing timeline begins to count down.
How to protect your delivery date
The fastest way to keep your date on track is to review and approve proofs quickly, and to have a single decision-maker ready to sign off. Every day spent in the approval stage pushes the delivery date out by the same amount.
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